ISBN: 9780495567509

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular cultureapolitics, mass media, advertising, and the Internetaas they exemplify critical theor… Mehr…

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular cultureapolitics, mass media, advertising, and the Internetaas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Media >, [PU: Thomson Wadsworth]<

ISBN: 0495567507

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the medi… Mehr…

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication. arts music and photography,communication,communication and journalism,communication and media studies,communications,drama,education,education and reference,elections and political process,humanities Elections & Political Process, Wadsworth<

ISBN: 9780495567509

Cengage Learning. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the mark… Mehr…

Cengage Learning. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included., Cengage Learning<

ISBN: 9780495567509

Cengage Learning. Paperback. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellen… Mehr…

Cengage Learning. Paperback. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!, Cengage Learning<