Web Marketing All-In-One for Dummies by Elizabeth, Arnold, John, Becker, Michael A., Dickinson, Marty, Lurie, Ian Marsten - gebrauchtes Buch

EAN (ISBN-13): 9780470413982
ISBN (ISBN-10): 0470413980
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: John Wiley & Sons
894 Seiten
Gewicht: 1,393 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2008-12-30T20:44:30+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-04-23T05:25:25+02:00 (Berlin)
ISBN/EAN: 0470413980

ISBN - alternative Schreibweisen:
0-470-41398-0, 978-0-470-41398-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: arnold, marty, john becker, lurie, marsten, michael becker, dickinson, elizabeth becker, ian michael, becker dillingen
Titel des Buches: web, marketing dummies, all one desk reference for dummies, computers

---

Daten vom Verlag:

Autor/in: John Arnold; Ian Lurie; Marty Dickinson; Elizabeth Marsten; Michael Becker
Titel: Web Marketing All-in-One Desk Reference For Dummies
Verlag: John Wiley & Sons
Erscheinungsjahr: 2009-03-20
Gewicht: 1,324 kg
Sprache: Englisch
29,90 € (DE)
Not available (reason unspecified)

BC; PB; Hardcover, Softcover / Sachbücher/Politik, Gesellschaft, Wirtschaft/Betriebswirtschaft, Unternehmen; Betriebswirtschaft und Management; Marketing

Introduction. Book I: Web Presence. Chapter 1: Internet Business Basics. Chapter 2: Making Money Online. Chapter 3: Designing to Sell. Chapter 4: Creating and Connecting Multiple Web Sites. Chapter 5: Creating Exceptional Copy That Sells. Chapter 6: Encouraging Communication. Chapter 7: Getting Help with Your Web Presence. Book II: Search Engine Optimization. Chapter 1: Getting Ready for SEO. Chapter 2: Choosing the Right Keywords. Chapter 3: Eliminating Search Engine Roadblocks. Chapter 4: Making Search Engines Love Your Site. Chapter 5: Understanding Blended Search. Chapter 6: Writing Great Copy for Search Engines (And Readers!) Chapter 7: Building Link Love. Chapter 8: Analyzing Your Results. Chapter 9: Hiring an SEO Professional. Book III: Web Analytics. Chapter 1: Setting Your Conversion Goals. Chapter 2: Tracking Traffi c Volumes. Chapter 3: Measuring Your Best Referrers. Chapter 4: Measuring Visit Quality. Chapter 5: Using Conversion Goals. Chapter 6: Using Goal Funnels. Book IV: Online Advertising and Pay Per Click. Chapter 1: Grasping PPC Methods. Chapter 2: Combining PPC and Search Engines. Chapter 3: Making Keyword Lists That Sell. Chapter 4: Writing Ads That Earn Clicks and Pay You Back. Chapter 5: Budgeting and Bidding on Keywords. Chapter 6: Legally Speaking: PPC and the Law. Chapter 7: Using Tools, Tips, and Tricks of the Trade. Book V: E-Mail Marketing. Chapter 1: Adding E-Mail to a Web Marketing Strategy. Chapter 2: Becoming a Trusted Sender. Chapter 3: Building a Quality E-Mail List. Chapter 4: Constructing an Effective Marketing E-Mail. Chapter 5: Making Your E-Mail Content Valuable. Chapter 6: Tracking Your E-Mail Campaign Results. Chapter 7: Maximizing E-Mail Deliverability. Book VI: Blogging and Podcasting. Chapter 1: Picking Your Blog Topic. Chapter 2: Getting Yer Blog On. Chapter 3: Writing Like a Blogger. Chapter 4:Tracking Other Blogs. Chapter 5: Getting Involved on Other Blogs. Chapter 6: Promoting Your Posts. Chapter 7: Introducing Podcasting. Book VII: Social Media Marketing. Chapter 1: Understanding Social Media. Chapter 2: Creating Your Social Media Desktop. Chapter 3: Creating Your Social Media Plan. Chapter 4: Navigating Top Social Media Sites. Chapter 5: Building Your Network. Chapter 6: Creating a Winning Social Media Campaign. Book VIII: Mobile Marketing. Chapter 1: Getting Started with Mobile Marketing. Chapter 2: Planning a Mobile Marketing Campaign. Chapter 3: Running Mobile Communication Campaigns. Chapter 4: Launching a Mobile Advertising Campaign. Chapter 5: Delivering Valuable Mobile Content. Chapter 6: Getting Paid for Your Mobile Marketing Efforts. Chapter 7: Tracking a Mobile Marketing Campaign. Index.