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ISBN: 9780002559195
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2000, ISBN: 9780002559195
first edition 512 S. Gr. 8°, softcover pictures, some little signs of use, apart from that a good condition Versandkostenfreie Lieferung, [PU:Flamingo,]
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2000, ISBN: 0002559196
first edition Gr. 8°, softcover 512 S. Broschiert pictures, some little signs of use, apart from that a good condition 3, [PU:Flamingo,]
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Biblio.co.uk |
2000, ISBN: 9780002559195
Flamingo. Paperback. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaki… Mehr…
ISBN: 9780002559195
HarperCollins Publishers Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pa… Mehr…
2000
ISBN: 9780002559195
first edition 512 S. Gr. 8°, softcover pictures, some little signs of use, apart from that a good condition Versandkostenfreie Lieferung, [PU:Flamingo,]
2000, ISBN: 0002559196
first edition Gr. 8°, softcover 512 S. Broschiert pictures, some little signs of use, apart from that a good condition 3, [PU:Flamingo,]
ISBN: 9780002559195
Paperback. Good., 2.5
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In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. The global companies claim to support diversity but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage" wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations or stock options. While many workers are glad to be part of the "Free Agent Nation" observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organise workers and advocate for change.
But resistance is growing and the backlash against the brands has set in. Street-level education programmes have taught kids in the inner cities, for example, not only about Nike's abusive labour practices but about the astronomical mark-up in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organisers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centred alternative to the international rule of the brands ... as global, and as capable of co-ordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan
Detailangaben zum Buch - No Logo, Engl. ed.
EAN (ISBN-13): 9780002559195
ISBN (ISBN-10): 0002559196
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2000
Herausgeber: Flamingo
Buch in der Datenbank seit 2007-06-03T22:31:14+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-29T06:49:23+01:00 (Berlin)
ISBN/EAN: 0002559196
ISBN - alternative Schreibweisen:
0-00-255919-6, 978-0-00-255919-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: naomi klein
Titel des Buches: logos, taking space, english edition, logo kurs, klein naomi logo, logo minitrainerschule, bullies taking brand logo
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